VENTURA, CALIF. (October 1, 2007) - Affinity Group, Inc. (AGI), a leading industry source for RV and outdoor
enthusiasts, today announced it has formed a strategic alliance with Digital Rez International Inc. (DRI), the
world's leading provider of campground and RV park management and reservation software.
The two companies, in establishing this long term agreement have committed to extending AGI's RVTripsetter brand to
the 3000 camping resorts that DRI currently serves in this worldwide market space. AGI will reinforce its
considerable marketing thrust with the ability to provide a total "Campground Operating System" coupling the
internet to resorts' front desk management systems while providing easy access to AGI's extensive camping member and
subscriber base.
"This is a natural evolution in our ongoing strategy to provide a full-service solution to all resorts who serve the
camping public," said Joe Daquino, Senior Vice President of Trailer Life Enterprises, Affinity Group, Inc. "working
together with Digital Rez, we will now be able to bring together the best software and support, the best marketing
channels and the largest organized group of camping enthusiasts to help build revenue for everyone involved."
Digital Rez will be re-branding its mainstream camping software systems over to the RVTripsetter brand and releasing
the RVTripsetter product to all of its individual RV and camping resorts in the first quarter of 2008. In addition
they will be gearing their support and development staff to provide additional innovations to its online reservation
systems, property management networks and credit card processing services for resort operations worldwide.
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"We're thrilled to be extending this relationship all the way into our resort network." said Ken Lahoda, CEO of
Digital Rez International. "Over the past five years Affinity Group and Digital Rez have worked together to enhance
systems at Coast to Coast and then with Trailer Life and Woodall's. Now, every resort in Digital Rez will have an
opportunity to grow and prosper in a whole new way, enhanced by the marketing thrust of Affinity Group."
About Affinity Group, Inc.
The Affinity Group, Inc. (AGI), www.affinitygroup.com, and its affiliated
companies serve the safety, security, comfort and convenience needs of the North American outdoor and recreational
vehicle market. With various companies, brands, products and services, AGI targets almost every aspect of this
diverse and dynamic niche market.
Affiliated companies include the Good Sam Club, Camping World, Coast to Coast Resorts, Golf Card International, TL
Enterprises, Ehlert Publishing, rv.net, and Woodall's. The corporate headquarters are located in Ventura, Calif.
Subsidiary operations and divisions can be found at multiple locations throughout the United States.
About Digital Rez International Inc.
Established in 1993 and now serving over 3000 campgrounds in North America, Australia, New Zealand and the UK,
Digital Rez International is the world's leading provider of software and IT services to the camping industry. With
over 30 staff serving its clients from offices in Barbados, British Columbia and Australia, Digital Rez
International also provides services to over 1,000 businesses in other sectors of the travel/accommodation industry.
For more information visit http://www.digitalrez.com
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